As a fitness professional, you know the importance of exercise for overall health and well-being, but reaching out to specific demographics, particularly older adults, can present unique challenges. The ActiveStrongerBetter (ASB) program not only offers fitness leaders high quality training in how to safely, and effectively teach seniors’ exercise, but a comprehensive and integrated program that equips fitness professionals with the tools, connections, resources and support to positively impact the lives of seniors, while expanding their business.
High-quality training and accreditation
ASB training and accreditation builds on fitness leader’s existing skills and knowledge, to empower fitness professionals to confidently deliver effective low to moderate exercise programs designed for older adults. Fitness professionals gain essential skills in safety, exercise modifications, and managing clients with chronic health conditions.
ASB training includes online training modules and a face-to-face practical workshop – a great networking opportunity to connect with other fitness leaders. The training is accredited by AUSactive for 6 CECs and is run several times per year, offered at a subsidised price. The training enables the fitness leader to come on board as an Accredited ASB Provider.
“The full day course gives you so many opportunities to learn, improve and get so many new ideas on training older clients … In the practical sessions you can test out your newly learned skills and see other trainers in action and get some new ideas as well. All in all, a great day and a well worth course, would recommend it to any trainer looking to work with older clients.”
(Accredited ASB Provider)
The ASB team are also hard at work producing specialised training modules that focus on specific topics and health conditions relevant to seniors’ and community exercise programs. Plans are to offer these to fitness professionals in the first half of 2025.
Why become an ActiveStrongerBetter Fitness Provider?
The ASB program goes beyond simply providing training to fitness professionals, it offers a comprehensive and supportive environment for fitness leaders and access to a host of benefits:
Brand Recognition and Growth: The ASB brand is synonymous with quality and safety in older adult exercise. By becoming an ASB Fitness Leader, you leverage this established reputation, attracting new participants who seek a trusted program designed specifically for their needs.
“Being ASB-recognised allows my business to stand out as a reputable exercise provider for older adults and gives people more ways to find out about us and what we do”
(Accredited ASB Provider)
Health Referrals: Doctors, GPs, and other health professionals recognise the value of ASB exercise programs in supporting healthy ageing and are working with the ASB team to direct their patients to ASB’s safe, fun and effective community-exercise classes.
The program bridges the gap between fitness professionals and health professionals (and potential participants). Partnering with ASB opens the the the the doors to a steady stream of referrals from health professionals, confident that their patients are in capable hands.
Marketing and Promotion: ASB actively promotes its program and classes through its regional network and partnerships with health and community organisations. Fitness businesses gain visibility through the ASB website, social media channels, and through ASB’s regular participation in community events such as senior’s forums & expos; health promotions, workshops and local council events.
The collaborative nature of the program also allows fitness leaders to connect with established organisations and programs, broadening their community and professional networks and creating opportunities for cross-promotions.
Fitness Professionals can maintain their branding and business identity when coming onboard as an ASB Leader and just have the ASB accreditation added to their seniors’ exercise classes.
The program is inclusive of a range of types and styles of programs from strength and aerobic classes to dance, yoga and aqua. This diversity enables fitness leaders to explore new areas of expertise, potentially opening doors for new connections within different fitness subfields.
Supportive Community: ASB provides a strong community of accredited fitness leaders who share a passion for supporting seniors to exercise safely and have fun, whilst also supporting each other. By working together, both seasoned and emerging fitness leaders can share best practices, ideas & inspiration, discuss industry trends, and learn from one another’s experiences.
ASB Support & Resources: ASB also provides access to support through our ASB team and resources.
We have a growing pool of resources for ASB Leaders including class demonstrations, branded forms, program evaluation materials, marketing materials and much more, dependent on the needs of individual leaders and programs.
Our wonderful team of ASB program managers and support staff connect leaders to venues and organisations and industry and will advocate on your behalf. Fitness leaders who are interested in starting new classes can leverage the ASB network to reach a wider audience and the ASB team will assist in promoting new class launches. Through ASB’s platform, leaders can promote their classes, connect with prospective clients, and potentially collaborate with other professionals who share similar goals or have complementary skills. This approach creates a ripple effect, helping fitness professionals form long-lasting industry connections while expanding their business.
Making an Impact: By becoming an ASB Fitness Leader, you’re not just running a business; you’re making a real difference in people’s lives. The ASB program has a proven track record of success, helping older adults to:
- Improve balance and stability, reducing fall risks
- Increase strength and fitness levels
- Enhance mental well-being and cognitive function
- Develop social connections and combat isolation
Join the ActiveStrongerBetter Movement!
Our ASB Leaders are the driving force of the change we are trying to make through the program. Partnering with ActiveStrongerBetter offers a win-win situation. Fitness leaders expand their business, gain valuable training, and make a positive impact on the lives of older adults in the community. Visit activestrongerbetter.net/fitness-leader to learn more and take the first step towards becoming an ASB Fitness Leader.